-Vega’s First Complete, All Natural Plant-Based Sport Performance System Launches to Huge Success-
Port Coquitlam, BC, Sept 29, 2011- Vega achieved many firsts at this year’s Natural Products Expo East trade show. Vega’s brand new Vega Sport Electrolyte Hydrator stole best-in-show for the new supplements category making this win a first for the brand at Expo East. Part of the new Vega Sport system, a comprehensive three-stage system consisting of all-natural, plant-based ingredients designed to help athletes prepare, sustain and recover from athletic performance, the Electrolyte Hydrator replenishes electrolytes, minerals and antioxidants, while helping to prevent inflammation and reducing the likelihood of muscle cramping.
Fueled by his passion for the powerful role holistic nutrition can play in sports performance, Brendan Brazier—formulator of Vega, pro-Ironman triathlete and best-selling author on plant-based nutrition—developed Vega Sport based on three key principles of sport nutrition: nutrient density, nutrition timing and speed of recovery. Greater than the sum of its parts, Vega Sport’s three-stage system is broken down into a series of high-performance products: prepare, sustain and recover.
“Winning our first-ever Natural Expo East Award, especially for a product in our newest line of products is really special to us,” said Vega’s VP of Sales, Phil Lebeau. “This recognition from our peers, as well as our valued retail partners is a confirmation that we’re delivering premium, authentic wellness solutions to today’s conscious natural consumer. We’d like to thank our fantastic group of loyal and dedicated retail partners in the U.S. for their ongoing promotion and support of our products.”
Like all of Vega’s products, Vega Sport is a synergy of natural, clean and purposeful ingredients, serving up a power-packed dose of nutrients that augment intense fitness routines without dairy, soy gluten, high-fructose corn syrup or chemicals.
